Distinguish and modernize Gardens of Stonebridge’s branding system and create an engaging but manageable long-term social media strategy.

We decided to move forward using their tagline, “inspired by nature,” as the key touchstone. What that meant for me was versatile and airy hand drawn details, an updated logo, and a color palette that brought more richness to their online presence.

To make sure their Instagram page was being used effectively, we defined a use-case list. Each post had to do at least one of the following:

• Feature and tag a couple who was married at Gardens of Stonebridge (getting reposts and expanding their network)

• Feature a natural element of Gardens of Stonebridge and educate in the caption about the specific plant or feature (showing expertise and long-term engagement with nature)

• Feature and tag a designer who had done exceptional work on a wedding at Gardens of Stonebridge (getting reposts and expanding their network)