Beehive Craft Studio needed a defined brand system. This appeared in a couple of different ways, but the biggest pain point was that they didn’t have a consistent social media voice or presence.

Updating the brand system as a whole was rewarding, but our biggest win was cracking the code on their Instagram presence. We tried a ton of different content angles, and finally landed on something that performed well and was consistently reproducible – edited “what’s new” videos that highlighted the playful personality of the shop’s owner, Kim.